Original Beat is a dynamic weekly radio show dedicated to spotlighting the next generation of independent music talent. Presented by Rizing Starz Presents and executive produced by its founder Kim Baker, the show airs every Sunday at 8 PM on K101.2 POP Richmond, bringing listeners an energetic mix of emerging artists, fresh sounds, and music industry insight. Designed as a powerful platform for independent artists, Original Beat gives rising musicians an opportunity to have their music heard by new audiences across Central Virginia and beyond through the growing digital reach of K101.2 POP Richmond. Each episode features a curated selection of independent tracks spanning multiple genres, introducing listeners to artists who are creating the future sound of music. Executive Producer Kim Baker, a passionate advocate for independent music, guides the show with a mission to amplify underrepresented voices in the industry. Through her leadership and experience with Rizing Starz Presents, Kim provides artists with valuable exposure while also sharing practical advice and tips to help them navigate the music business. Her insights help independent creators learn how to build their fan base, promote their work, and sustain momentum in a competitive industry. Beyond simply playing music, Original Beat is about building a community around independent artistry. The show encourages listeners to actively support emerging musicians by streaming their music, sharing their work, and engaging with them online. This interactive approach transforms the program into more than just a radio show. It becomes a launchpad for discovery and connection between artists and new fans. With its focus on discovery, empowerment, and authentic creativity, Original Beat has quickly become a trusted destination for listeners looking to hear the freshest independent music while supporting the artists shaping tomorrow’s sound.